Essay on Corporate Sponsorship Example | Topics and Well Written Essays - 2000 words

On Corporate Sponsorship - Essay Example The phenomenon of event sponsorship by corporate entities has been on the rise. As per the Independent Evaluation Group (IEG) Sponsorship Report (a leading resource on sponsorship research), the amount of spending by North American corporate entities for event marketing has gone up from $850 million in 1985 to some $10.3 billion in 2003 (Independent Evaluation Consortium, 2003). There is a growing need to explore why corporate brands are willing to support event management more than ever. This text will explore the growth of sponsorship and its importance for the event industry by analysing the process and motivations along with the advantages and disadvantages of sponsorship. In itself sponsorship has evolved into a complex phenomenon over time and there are multiple possible definitions that may cause confusion. Research on the matter indicates that there are myriad definitions of sponsorship that have appeared over the last 25 years (Skinner & Rukavina, 2003). This text will utili se the definition of sponsorship provided by BDS Sponsorship Limited (which is one of Europe’s leading commercialisation and sponsorship consultancies): â€Å"Sponsorship is a business relationship between a provider of funds, resources or services and an individual, event or organisation which offers in return rights and association that may be used for commercial advantage in return for the sponsorship investment.† Sponsorship has been deeply rooted in history given that wealthy patrons would invest in the works of artists in order to receive appreciation from people who would view those works of art. The expansion of sponsorship became more common in the seventies as the amount of sponsorship in the United Kingdom grew by some 250% (Lawson, 1984). On the other hand, sponsorships were given for works of art till a point in time after which these sponsorships were diverted the music and sports industries. This trend continues into the modern day as â€Å"the value of sponsorship towards the arts— [this] appeared especially with books and less so with music. The area of the arts generally received an honour or prestige rated above commercialisation† (Lawson, 1984). Sponsorship for sports can be seen as booming in the aftermath of Peter Ueberroth’s sell out of the LA Olympic Games. Skinner and Rukavina (2003) have described this as â€Å"an explosion of sponsorship marketing.† Before this point in time it was felt by event managers that they would be seen as sell outs if they tried to attract too much attention from sponsors. Lawson (1984) has described this in the following words: â€Å"Sponsorship, it was thought, could detract from the popular image of the arts as being untainted by money.† Although this line of thinking persisted before this point in time but after Ueberroth’s actions, â€Å"many event managers forgot the notion that their events could be tainted. They increased their sponsorship leve ls dramatically, and approximately 40,000 events were created in the next ten years because of sponsorship funding† (Skinner & Rukavina, 2003). In this respect, it must be kept in mind that without support from sponsors it would not be possible to hold many different kinds of events. This takes place because sponsors often provide the major financial components of these events. The

Infection Prevention and Control in Defence Healthcare Essay

Infection Prevention and Control in Defence Healthcare - Essay Example Present and important theories on infection control and prevention will be discussed, as well as the best practices in vogue today. II. What Is an Infection? An infection in medical terms may be defined as the susceptibility of the human body or an area of the human body to be vulnerable to germs (www.cqc.org.uk). These germs enter the body and multiply, causing disease and subsequent discomfort. Infection may be caused by a debilitating disease such as cancer or diabetes, or even be the side effects of treatments being provided to cure or lessen other impacts of life threatening diseases and maladies. In fact, diabetes, cancer, arthritis, Alzheimer’s and other such conditions in the elderly may cause them to fall and thus result in wounds and infections that if not cared for properly and effectively lead to partial or even permanent immobility. An infection may also be defined as the invasion of foreign cells that cause harm to the host organism. Bacteria, viruses, fungi and parasites can invade the human body at a susceptible location and cause harm to it. Engaging in combat as defense personnel do put them in the front lines of battle and can easily lead to injuries and wounds which can get infected as well. That is why it is important that persons dealing with infection prevention and control such as doctors, nurses, paramedics and surgeons not only have first hand knowledge of the most common types of infections but also how to prevent them or control their spread in the human body. They must not only know the best practices but also take proper and adequate measures when dealing with injured patients who have already contracted infections to prevent them from causing further harm to themselves or the patients (RCN, 2005). III. Kinds of Infections & Their Causes As stated above, there may be many causes of infections. An infection may be caused by viruses, bacteria, fungi or any other kind of parasite. Strep throat infections, urinary tract infectio ns, E.coli and tuberculosis are caused by infections of the lungs and other parts of the body. Bacterial infections include strep throat and impetigo, a skin condition that can be treated with antibiotics that have been created to combat and destroy the specific bacteria causing the infection. Viruses are typically smaller than bacteria and often work by infecting a specific part of a healthy cell, preventing it from doing its work and causing sickness. Influenza and the common cold are two types of common infections caused by bacteria. Sometimes it is worth remembering that bacterial infections occur in coordination or secondary to viral infections, in which case the antibiotic prescribed works to prevent the infection from spreading, while the body is healed through its natural mechanism. The most common types of fungal infection include nail infections, ringworm, athlete’s foot and vaginal yeast infections. Fungal infections are caused either by certain conditions in the b ody or as a result of coming into contact with a person who is so infected. The usual treatment prescribed in this case is oral medication or the application of anti-fungal creams. IV. The Need and Importance of Infection Control We have looked at the different causes of infections and also how they may be spread. The usual method of spreading disease or infection is either